The Climate Cooling Initiative

A Large-Scale Plan to Cool the Planet

Brand Intelligence at Climate Week NYC

Three years ago, Brand Intelligence shifted the focus of our consulting business toward supporting organizations working on climate, environmental, and economic change.

Our first client after that pivot was Beyond Bretton Woods, which works to rethink the global financial system. Since then, our partnerships have increasingly focused on climate and the environment, with clients including Cooling the Climate, ARARA, EcoRestoration Alliance, and the Buckminster Fuller Institute.

Now, several strands of that work have come together in the Climate Cooling Initiative (CCI), a new organization bringing scientists, practitioners, funders, and organizations together around an urgent goal: bending the warming curve by supporting and restoring the Earth’s natural cooling systems.

Brand Intelligence has been working closely alongside the CCI team to help develop its strategy, structure, identity, messaging, and communications system. During Climate Week NYC, CCI is launching its organization and the website we wrote, structured, designed, and built. We’re honored to have collaborated with the remarkable people behind CCI, and proud to have played a part in bringing their ideas and vision to this point.

For Brand Intelligence, Climate Week is also a chance to look back at the pivot we made three years ago and appreciate where it has taken us—and the partnerships we’ve made along the way. We look forward to what comes next.

If you’re building a climate, environmental, or economic change initiative and need a communications partner to help give it clarity, structure, and a compelling voice, we’d love to work with you.