NextSTOP Consulting
We are always excited about partnering with an insightful client like NextSTOP, which values innovation and creativity while we engage in the branding process. The openness allowed the exploration process and unique solutions to evolve strong and memorable branding, its most important communications asset.
Overview: Branding, Design, Marketing Assets, Content Creation
Challenges
NextSTOP founder required unique brand identity, design and communication assets to positioning the startup company competitively
Amplify the company’s value and strengths
Provide interfaces to reach and engage alliances and partnerships targeting two markets: SMB’s and Industry Professionals
What we did
We strategized the direction for the brand name and created the new company’s identity as its primary business asset
Strategized graphic appeal to fuel recognition and amplify differentiation.
The design is a big idea that combines an outlined box that are also seen as graphic directional arrows, a graphic application of the business model.
The design story takes disparate elements and unifies them into a whole design system.
Including the logo, glyph, color palate, font, for the website, social media glyph and header designs,, and business communication assets such as the pitch deck and business cards, and applied the brand identity in context to the Web page template
Established strategized social media launch outreach for target market engagement
Impact
The design played an essential role in creating and building brand recognition that elicited user interest, context, and essence that mattered most to the two target markets.
Additional logos we have designed:
