HCEDC

Written By Stefan Killen

Hudson Country Economic Development Corporation (HCEDC) is a long-time client success story. The original identity had aged over time and new strategic positioning for producing energetic local economic value was at stake. HCEDC’s openness to critical, creative thinking evolved into a superior strategic communications tool and an illuminated experience that drives value at every touchpoint.

Overview: Positioning, identity assessment, brand strategy, logo and glyph design, unifying brand system, and branding applications across all digital and collateral marketing, communication channels, and user touchpoints. 

Challenge

  • Branding Ideals, mission objectives, identity, and clarity were missing

  • Original branding didn’t have the big idea, strategic position, defined set of values or a voice that stood apart.

  • Authenticity was not possible until new leadership applied positioning and value proposition

  • No previous investment in design

What we did

  • Worked with executive leadership to support a commitment to actively initiate branding and establish the brand assets.

  • A strong collaborative relationship and openness to creativity opened the door to a compelling vision of the brand

  • Established a brand strategy providing a central, unifying idea around which all actions are aligned and works across all applications and customer touchpoints.

  • Realized a unified big idea as a springboard for designing all communication assets organized around strategy and supported key messaging.

  • Color palette and interconnected color blocks resonated with distinction

  • Font selection and intentional treatment distinguished the name, HD and EDC

  • Brand architecture offered variations on the various uses of the logo

Impact

  • Design clearly communicates HCEDC’s vision and leadership to users

  • Branding defines HCEDCs positioning, differentiation and leadership  imparting a unique value proposition

  • Enhances brand positioning, awareness, memorability, and engagement value

  • Influential imagery establishes enduring brand touchpoints

  • Works well across media and scale

Project Types

  • Webinars

  • Annual Reports

  • Marketing Promotions

  • Event Banners & Promotions

  • Presentation Decks

  • Advertising

  • Website Promotions

  • Foreign Language Flyers

  • Holiday Promotions

Stefan Killen
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