Sumitomo Chemical

Written By Stefan Killen

Our fifteen-year relationship with Sumitomo Chemical Group Companies of the Americas, a genuinely remarkable client, is not simply about providing top-tier creative and strategic communication support services; it is about a unique connection and understanding of the needs and goals on both sides. This high-value, long-lasting business relationship fosters loyalty, innovation, and long-term success.

Overview: Branding, design, website development, ADA compliance, weekly security monitoring,  SEO planning and social media planning, content, posting, and statistical reporting.

Challenges

  • Sumitomo Chemicals wanted to revamp its brand identity and modernize its influence across the Americas headquarters website and social media touchpoints

  • SCAI realized the value of redesigning its website with a new clarity and UI/UX interface with today’s aesthetics to ensure compliance with the latest ADA guidelines for accessibility

  • SCAI needed easy access to all its Group Companies represented in North and South America and facilitate contact and engagement.

  • The website maintained by its in-house technology team experienced significant and recurring downtime due to unreliable hosting and security vulnerabilities

What we did

  • Led executive workshops to enhance & refine Sumitomo’s branding and media strategy

  • Created brand collateral, website & social media content, and an annual media plan

  • Designed a modernized website with updated & improved branding, graphics, and user   experience

  • Developed a secure and easily maintainable website that complied with ADA guidelines

  • Implemented Sumitomo’s business continuity plan and took proactive security measures

  • Created a comprehensive marketing strategy and provided ongoing support, including drafting press releases, managing social media platforms, and executing social media campaigns. Conducted design, production, and analysis of the campaigns

  • Delivered continuous technology support, encompassing security patches, vulnerability   fixes, 24/7 uptime monitoring, annual ADA compliance audits, and periodic platform   modernization and updates

Impact

  • Enhanced brand positioning, awareness, and value

  • Followed growth & higher engagement on social media

  • Modernized, ADA-compliant, and secure platform

  • Increased platform uptime to 99.9%

Work we produced for Sumitomo Chemical:

Stefan Killen
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