Sumitomo Chemical
International Women’s Day is an annual social media communications campaign we began in 2016 to promote diversity, equity, and inclusion for Sumitomo Chemical Group Companies of the Americas. The yearly campaigns highlight and celebrate the social, economic, cultural, and political achievements of women around the world, including those at SCAI’s Group Companies, to forge a better world.
Sumitomo Chemical has understood throughout its history that harmony with stakeholders is its number one priority. Diversity and inclusion support equality for all and are a vital resource for the company’s competitiveness. Women bring unique leadership, emotional intelligence, organizational, planning, problem-solving skills, and more to the workplace, providing a significant and positive advantage in a complex and ever-changing business world. We love producing the annual IWD social media campaigns to celebrate women’s achievements.
Overview: Campaign planning, theme, creative direction, campaign design, photo direction, motion video production, and posting and distribution.
Challenges
Creativity doesn’t happen overnight; clarity and unique differentiation evolve innovation and brand alignment. The creative direction overcomes challenges by connecting the brand with viewers and generating impact and engagement.
What we did
Our creative visual storytelling highlights remarkable women and their representative Group Companies. The personal profiles celebrate employees through the entire month of March to bring awareness of the achievements of women during each annual International Women’s Day campaign.
Social Media
Social media leadership has been a mainstay of our communication support services for SCAI. In addition to International Women’s Day, we’ve designed and distributed impactful social media campaigns such as:
HUMAN RIGHTS AND SUSTAINABLE SOLUTIONS
INNOVATION BUILDS SUSTAINABILITY
CELEBRATING LGBTQ PRIDE MONTH
RESPONDING TO COVID-19
75th ANNIVERSARY OF THE UN GENERAL ASSEMBLY
THE SUSTAINABLE DEVELOPMENT GOALS
ALLIANCE TO END PLASTIC WASTE
INTERNATIONAL DAY OF FAMILIES
BLACK LIVES MATTER
BUSINESS FOR NATURE
PROMOTING WOMEN IN THE WORKPLACE
NO TASTE FOR WASTE CAMPAIGN
WORLD MALARIA DAY
BUSINESS FOR NATURE
CHANGE AND INNOVATION
CREATING NEW VALUE FOR A MORE SUSTAINABLE SOCIETY
Additional social media posts we produced for Sumitomo Group Companies of the Americas includes:
CREATING NEW VALUE FOR A MORE SUSTAINABLE SOCIETY
February 8, 2018
INTERNATIONAL WOMEN’S DAY 2021
March, 2021
STANDING AGAINST RACISM
June 18, 2020
“At Sumitomo Chemical we are committed to listening to each other, to educating ourselves, and to promoting diversity and inclusion.”
CORPORATE VENTURING AND INNOVATION
May 11, 2020
INNOVATION BUILDS SUSTAINABILITY
April 20, 2020
SUPPORTING COVID 19 RESEARCH
July 15, 2020
TWO BILLION MOSQUITO NETS DISTRIBUTED
January 30, 2020
“Together, we can amplify a powerful business voice that calls for governments to reverse nature loss. Together, we can protect, restore, and sustainably use our natural resources.”
UNITED NATIONS 75TH ANNIVERSARY
September 21, 2020
INNOVATION BUILDS SUSTAINABILITY
April 20, 2020
CELEBRATING LGBTQ PRIDE MONTH
June 23, 2020
PROMOTING WOMEN IN THE WORKPLACE
March 27, 2018
“Our future success depends on protecting and restoring nature. We must all do more. That’s why Sumitomo Chemical America is supporting Business for Nature’s call to action for collective, ambitious nature policies.”
NO TASTE FOR WASTE CAMPAIGN
April 16, 2018
CREATING NEW VALUE FOR A MORE SUSTAINABLE SOCIETY
February 8, 2018
THE UN SUSTAINABLE DEVELOPMENT GOALS
April 13, 2016
WORLD MALARIA DAY
May 2, 2019