Michael J. Casey
Building a professional identity for a global thought leader and industry pathfinder requires a different discipline than designing communication assets for corporations or startups. We were fortunate to have a great collaboration and an opportunity to build an influential, incomparable online portrait.
Overview: Research, identity, brand strategy, creative direction, logo and website design, social media integration.
Challenge
No personal branding or digital engagement interface to support career:
Establishing a strong personal brand identity and grow repetitional value
Positioning as the leading industry visionary
Creating and accelerate g new sources of revenue
Accelerating interest and engagement in work standards
Build speaker bureau topics and availability
Source to promote and sell books
What we did
Established the personal digital transformation and brand identity
Aligned unique visual storyline with structured content
Breakthrough website design with unique portraits and color palette
Structured the site to showcase range of influence
Positioned MJC as the leading financial technology industry visionary
Created and accelerated value and opportunities for new sources of income
Accelerated interest and engagement in his work and activities
Impact
Established the digital transformation industry’s strongest personal individual brand
Positioned MJC as the leading financial technology industry visionary
Reputation is established in five categories: Pathfinder, Educator, Public Speaker, Author, and Journalist.
Created and accelerated value and new sources of income
Accelerated name recognition and engagement opportunities