Veterans Farms
We regularly attract innovative thought leaders and startups like Veterans Farms who envision an entirely new regenerative agriculture model. We were engaged in designing the brand identity and outlining the requirements for the enterprise tech platform to match retiring land-owner farmers and aspiring American veterans and their families.
Overview: Business analysis, strategic positioning, enterprise planning, and prototyping. We also delivered creative direction for branding and identity, logo and website design, content direction, technology platform architecture, and development planning.
Challenges
Veterans returning to civilian life and aspiring farmers face complex issues, including a lack of securing a financial future for themselves and their families.
The nation’s farming population continues to age and retire, facing land ownership and transition issues.
Modeling an online enterprise system to scale its proven traditional model of matching retiring farmers with veterans and aspiring farmers.
Provide regenerative agriculture facilitated and financed by an online community enterprise system; advocate veteran healing programs; farm training and land financing.
What we did
Clarified business model
Wireframe and site architecture
Brand identity and scrolling home page
Image research and content planning
Logo design and visual elements
SEO Spreadsheet
ADA compliance planning
Technology development
Launch marketing planning
Impact
Successful stakeholder presentations of business model and proof of concept (POC)
Groundwork established for the enterprise and community technology platform
Authentication of the brand identity design and visual imagery