Velmeni/Second Dentist

Written By Stefan Killen

We love working with visionaries. Velmeni valued our ability to help them grow and gain traction, beginning at the idea stage. They needed a compelling storyline to engage investors and bring a unique, predictive AI business model to fruition. Once Velmeni's enterprise AI platform was established, we also evolved the identity, UI/UX, and communication assets for Second Dentist, a breakthrough predictive AI product that transforms the dental industry.

Overview:  Branding and identity, intellectual property assets, investor value.

Challenges

  • Velmeni began as a start-up AI idea to create a market-maker dentistry brand and needed design assets to position its potential for growth and industry dominance.

  • Differentiate the brand identity from competitors

  • Align new communication assets with the business plan and platform development

  • Build the platform and establish a family of branded AI products

What we did

  • Brought an idea-stage concept to investor-ready model

  • Created a disciplined creative design process including text selection, color relationships, Glyph design, graphic design, systemization, and user communication touchpoints

  • Designed and produced identities for anchor brand and first product brand.

  • Designed and produced websites for Velmeni.ai and SecondDentist.ai (Front end communication assets)

  • Advised and designed demo dashboard, platform, and product UI/UX

  • Created business assets of Intellectual Property (IP) value

Impact

  • Uniqueness and market-maker qualities aligned with vision

  • Adherence to brand identity and uniform standards (for tech and leadership teams)

  • Attracted start-up investor engagements and motivated scale-up investing

  • Groundwork for the AI business model generated industry participation and influence

Stefan Killen
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